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Vision & Mission

Vision & Mission

At every stage of life,
a room of your own

To be the expert brand that designs a person's own rooms, from the first room of their life to their first home: both Caploonba's vision and its mission are born from this sentence. Our vision tells where we are going; our mission, what we do every day.

Safe High quality Innovative Sustainable

From crib to first home

From first room to first home: rooms that grow with their user

Our direction

Our vision and our mission

Two commitments born from the same sentence: where we want to arrive, and how we walk there every day.

Where we are headed

Our Vision

To be the expert brand for rooms of one’s own, recognized worldwide for safety and original design.

As Caploonba, we carry the vision of being Turkey's expert brand for rooms of one's own — designing them from the first room of a person's life to their first home. We design and manufacture high-quality, safe and innovative products to add value to children's lives and earn families' trust. Beyond being Turkey's leading children's furniture brand, we aim to be recognized around the world for the safety, quality and original design of our baby, kids', teen and young-adult rooms. With our creative and functional designs, we want to contribute to personal development and create safe, comfortable and joyful personal spaces in every home.

What we do every day

Our Mission

From crib to first home, to accompany each person as they build a room of their own at every stage of life.

Caploonba's mission is to accompany each person, from crib to first home, as they furnish a room of their own with high-quality, safe and innovative furniture at every stage of life. Our products stand out for their durability, eco-friendly materials and designs that encourage children's independence and creativity; from the growing cot to the modular dressing room, they grow together with their user. Without ever compromising transparency and honesty in our customer relationships, we are committed to understanding and meeting the needs of families and young adults. By embracing sustainable production practices at our facility — which meets all of its energy needs from the sun — we are determined to minimize our impact on the environment, for the world our children will live in.

The principles that guide us

Six principles that turn vision into mission

The commitments in our vision and mission turn into these principles every day — from the design table to the production line and the store.

Safety first

Earning families’ trust

In baby, kids’ and teen rooms, safety is where design begins. Every product we make is designed and manufactured to earn families’ trust.

Lasting quality

Durable, long-lasting furniture

Our high-quality, durable furniture is designed to be used for years — and even to move on to the next stage of life.

Innovative, original design

Contributing to personal development

With creative and functional designs, we encourage children’s independence and creativity and contribute to personal development.

Rooms that grow with you

From crib to first home

From the growing cot to the modular dressing room, our products grow with their user — offering a room of one’s own at every stage of life.

Transparency and honesty

Understanding needs, meeting them

We never compromise transparency and honesty in our customer relationships; we are committed to understanding and meeting the needs of families and young adults.

Sustainable production

100% solar energy, eco-friendly materials

At our facility, powered entirely by solar energy, we minimize our environmental impact with eco-friendly materials and sustainable production practices.

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